Be There Now
“Virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform, and as we saw with the PC and the smartphone, we expect new markets to be created and existing markets to be disrupted “- Heather Bellini, CFA Goldman Sachs.
To put things in perspective $3.5 billion of venture capital has been invested in the past 3 years. The total market is expected to grow rapidly reaching $150 billion, and surpassing mobile, by 2020. These technologies are not just expected to disrupt retail or gaming but everything from healthcare to entertainment to education including FashionDesign, Advertising, Photography and Exhibition Design.
Please join us on February 3rd to learn how Industry leaders and visionary creatives are using this powerful new technology and how FIT faculty are integrating it into their teaching and professional practice.
Virtual Reality immerses the user in a closed simulated world and uses sensors on a head mounted display to track movement, adjusting the users view accordingly. It immerses the user by making them feel like they are experiencing the simulated reality firsthand.
Experience: Virtual Art Sessions: Seung Yul Oh
Augmented Reality immerses the user in an open partially simulated world by overlaying virtual elements onto the physical world, as it seen by the user. It gives the appearance that simulated objects and graphic elements are actually present in the view when in fact, they are not physically there.
Experience: EON Reality – Virtual Reality and Augmented Reality Software
Experience: Google Night Walk through Marseille.
360 Video is an immersive technique where a view in every direction is recorded at the same time using an omnidirectional camera or collection of cameras arranged on a sphere. During playback the viewer has control of the viewing direction. It creates a more lifelike experience and puts the viewer in the middle of a scene. It is a type of Virtual Reality created with video recording.
Experience: Mercedes Benz Fashion Week – Mirror to the soul
Experience: New York Times – Great Performers